Lazada unveils a massive expansion of its offerings by adding 20 million authentic Korean products through a partnership with South Korea’s Gmarket.
Shoppers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now browse and buy directly from trusted Korean sellers, enjoying access to cult-favourite brands such as Sulwhasoo, d’Alba, Mediheal, COSRX, Skinfood, and Laneige, among many others. Beyond skincare and beauty, the assortment spans everyday essentials, groceries, health products, and mother-and-baby must-haves, bringing the K-lifestyle into every aspect of daily living.
Every item is backed by Lazada’s 100% product authenticity assurance, giving customers peace of mind with seamless delivery and reliable after-sales support.
The launch also complements LazMall, the region’s largest virtual mall with over 32,000 international and local brands. With this latest addition, Lazada continues to cement its position as the go-to destination for authentic, high-quality products across Southeast Asia.
