YouTrip, one of Singapore’s leading multi-currency digital wallet brand, is celebrating its seventh anniversary with a month-long celebration featuring the launch of Singapore’s first-ever travel persona-themed blind boxes.
The campaign introduces Trippie, a specially designed birthday mascot representing the curiosity and wanderlust of travellers:
From now to 24 October, YouTrip is rolling out a series of activities centred around Trippie, which comes in six unique character variations. These collectables are brought to life as exclusive blind boxes and limited-edition merchandise, embodying different travel personalities and passions.
Kelvin Lam, Chief Operating Officer of YouTrip, shared that the initiative aims to capture the joy of travel. “We wanted to create something special that captures the joy and excitement of travel, which is why each Trippie blind box has its own unique traveller’s persona,” he said.
The celebration offers multiple ways for users to get their hands on the coveted blind boxes.
Users who spend a minimum of S$300 (or its foreign currency equivalent) within the promotion period via the YouTrip app will be entered into a draw to win one of 3,000 exclusive blind boxes.
For the more adventurous, the Great Tripple Hunt will see 10 physical Trippie figures hidden across Singapore from 30 September to 14 October. Finders who post a selfie with a hidden Trippie on Instagram, tagging @YouTripSG, can win the collectable and up to S$1,500 in YouTrip credits. Clues for the hunt will be shared first on YouTrip’s Telegram channel.
A weekend birthday pop-up, dubbed the Trippleverse, will also be held at Ngee Ann City Basement 2 on 27 and 28 September. Attendees who flash their YouTrip card can receive limited quantities of blind boxes and merchandise, enjoy games, photo opportunities, and complimentary Mister Donut.
The six Trippie characters include ‘YouTrippie‘, a rate-hunting enthusiast; ‘OnTrippie‘, inspired by Japanese culture; ‘Baby Trippie‘, a newly hatched explorer; ‘TrippleBro‘, an aspiring surfer; ‘Monsieur Trippé‘, a Francophile connoisseur; and a super-rare ‘MerTrippie‘, representing local Singaporean pride.
You can also discover your own travel persona through HERE, with a chance to win a blind box and credits.
