Porsche Asia Pacific has officially opened its latest experiential space, Porsche at Jewel, at Jewel Changi Airport in Singapore. Positioned as a multi-sensory hub, the new store aims to present Porsche’s automotive heritage, branded merch, and culinary experiences for both tourists and locals.
Located at unit #01-205/206, directly opposite Terminal 1’s arrival hall and next to the iconic Rain Vortex and Forest Valley, the space is designed to be a gateway to the Porsche brand.
It offers two hours of complimentary parking at Jewel for Porsche Singapore customers.
The opening was officiated by Hannes Ruoff, CEO of Porsche Asia Pacific, alongside Dr. Bettina Fanghänel, the German Ambassador to Singapore, and representatives from Changi Airport Group and Jewel Changi Airport Development.
In his remarks, Ruoff highlighted Singapore’s role as a launchpad for the brand.
“Porsche at Jewel is a continuation of this pioneering spirit, a space designed to spark curiosity, invite discovery, and deepen our connection with the region and beyond,” shared Ruoff.
Porsche at Jewel is divided into four distinct zones:
1 – Café Carrera by Baker & Cook: The culinary segment features a sandwich menu inspired by legendary global road trips, such as Italy’s Stelvio Pass and California’s Highway 1. A limited-edition box of macarons, inspired by Porsche’s Paint-to-Sample colours and local flavours, is also available.
2 – The Culture Garage: This dynamic exhibition space will feature periodically changing car displays and themed collections. The inaugural display is a red Porsche 911 Carrera set against a backdrop of Singapore’s historic Joo Chiat shophouses, commemorating the nation’s upcoming 60th birthday.
3- Porsche Lifestyle Store: A retail area offering curated Porsche apparel, accessories, and seasonal collections. The first capsule collection is a collaboration with Singaporean artist Tiffany Lovage, featuring artwork inspired by local kopi culture.
4 – Future PEC Reception: The space is planned to eventually serve as a convenient reception and hospitality gateway for the highly-anticipated Porsche Experience Centre Singapore, scheduled to open in 2027.
The store’s interior incorporates distinct Porsche design elements.
The walls are painted in Light Ivory (Hellelfenbein), a vintage Porsche colour, while the iconic Pepita (houndstooth) pattern is used in furnishings.
A feature wall curated by Stefan Bogner, founder of Curves magazine, showcases driving photography and stories from Porsche’s history.
“Porsche at Jewel represents the next step in our journey: a bold, immersive brand experience designed to engage, inspire, and connect.” Shared Dr. Henrik Dreier, Director of Porsche Singapore.
Porsche at Jewel is now open daily from 10:00 a.m. to 10:00 p.m.
