Yeo Hiap Seng (Yeo’s) is commemorating Singapore’s 60th birthday with a series of nostalgic celebrations under the theme Nourishing Our Nation.
The homegrown brand has launched special-edition beverages, an Instagram contest, and a Kampong Games activation to bring back the spirit of community and shared memories.
The Yeo’s SG60 Fun Pack features three limited-edition drinks inspired by Singapore’s heritage:
- Orchid Chrysanthemum Tea – a floral blend of Yeo’s classic chrysanthemum tea with the national flower.
- Lion City Peach Brew (Peach Green Tea) – a refreshing mix of peach and green tea, available exclusively at FairPrice and Cheers.
- Cheng Bou Long Herbal Tea – a traditional cooling herbal drink, exclusive to Sheng Siong.
From 11 to 18 August 2025, fans can participate in an Instagram contest on @yeossg by sharing your favourite childhood games and memories. Winners will receive the limited SG60 Fun Pack.
Yeo’s will also host Kampong Games at One Holland Village from 22 to 24 August 2025, transforming the space into a nostalgic playground with traditional favourites such as chapteh, zero point, and five stones.
“This SG60, we’re celebrating not just how far we’ve come, but the flavours, games, and everyday rituals that keep us united and grounded.” Shared Alex Chen, Head of Marketing and Business Development at Yeo’s Singapore.
