Korean heartthrob Park Bo-gum is taking on a new role in 2025 as the Honorary Ambassador for Korean Tourism. Leading the Korea Tourism Organization’s (KTO) latest global campaign, Never Ending Korea, Park invites travellers to become the “main character” of their own Korean adventure, spotlighting personalised journeys and regional experiences beyond Seoul.
Two cinematic campaign videos: the short film One Day, Korea Came To Me and the music video On My Way (performed by Park and composed by K-pop hitmaker KENZIE’s team, KZLAB); follow his travels through Korea, from tranquil coastal towns to lush forests. Both are streaming on Spotify, Melon, YouTube, and KTO’s official channel, Imagine Your Korea.
Korea Comes to Orchard Road
From 4–31 August 2025, Park’s travel story will light up the giant LED screen at The Heeren along Orchard Road. The videos will also play on LG TV displays at authorised retailers across Singapore, immersing shoppers and fans in Korea’s scenery.
Explore Korea’s Hidden Treasures
The campaign showcases picturesque, off-the-beaten-path destinations:
- Sinan’s Purple Island – lavender fields & purple ice cream
- Yeosu’s Cheongseokpo Beach – backpacking & coastal views
- Busan’s Marine City & Haeundae – yachting & sunset watching
- Jeju’s Bijarim Forest – ancient cedar groves
- Pyeongchang’s Yukbaekmajigi – vast stargazing fields
- Gyeonggi & Gangwon – scenic water trails & local markets
- Seoul’s Dongmyo & Changdeokgung Secret Garden – vintage finds & hidden royal beauty
LG x KTO Giveaway (12 Aug – 12 Sep 2025)
Buy any LG product at authorised stores, watch and comment on the Never Ending Korea – On My Way with Park Bo-gum video on YouTube, and submit your entry online for a chance to win prizes — including two return air tickets to South Korea and LG home appliances.
Korea Pavilion at NATAS Holidays 2025 (15–17 Aug, Singapore EXPO)
Step into Korea’s cultural heart through workshops and showcases:
- Jeonju City – bracelet making & traditional fan colouring
- Jeju – travel scrapbook crafting
- Incheon Tourism Organization – hanji keyring making
- Chungcheongbuk-do – Cheongnamdae mood light crafting
- Yeongju City – viscose rayon scarf making
- Busan Tourism Organization – sticker adventure challenge
Gangwon State and Gyeonggi Tourism Organization will also host destination presentations. Visitors can enjoy exclusive souvenirs, social media giveaways, and special perks for booking their Korea trip on-site.
Help Curate Park Bo-gum’s Travel Playlist
Fans can suggest their ultimate “Korea travel song” on KTO’s YouTube channel for a chance to win two return tickets to Korea or Amazon gift cards. The final playlist, blending fan favourites with Park’s personal picks, will be revealed at the end of August.
