LOJEL, the design-first lifestyle brand known for marrying form and function, has unveiled a refreshed take on its iconic Voja Collection through its latest campaign, Design Meets Confidence. At the heart of the relaunch is a sleek new Ivory colorway, setting a clean, minimalist tone that reflects LOJEL’s refined design philosophy—where quiet strength meets intentional aesthetics.
Voja, Reimagined: Travel With Purpose and Style
A long-time favorite among travelers, the Voja has been reintroduced with a renewed focus on emotional design and durability. Known for its sculpted silhouette and secure latch-style opening, the collection is now positioned as more than just luggage—it’s a travel companion crafted for those who value clarity, protection, and minimalist design.
With the new campaign, LOJEL emphasizes confidence not as loud assertion, but as calm precision. The updated Voja speaks to travelers who move deliberately—design-aware, bold in intent, and appreciative of long-term craftsmanship.
Introducing Ivory: A Statement in Subtlety
More than just a color update, the new Ivory hue is a visual expression of renewal and elevated presence. It offers a fresh, modern look that aligns with Voja’s core ethos—restraint, functionality, and quiet confidence.
Key Features of the Refreshed Voja
- 3-Point Latch Closure: Say goodbye to zippers. Voja’s secure system offers durability and a TSA-approved lock for enhanced security.
- Impact-Resistant Shell: Built with LOJEL’s proprietary polypropylene blend, it resists cracks and dents without extra bulk.
- 360° Dual-Wheel System: Glide smoothly and silently through terminals, streets, and stations.
- Low-Profile Handle: Retractable and flush with the body for a clean, compact silhouette.
- Repairable Design: Built with replaceable parts to extend the life of your luggage.
Availability
The refreshed Voja Ivory collection launches 7 August 2025 and will be available at:
Retail Stores:
- Suntec City (#02-309/310/317)
- Takashimaya Department Store
- TANGS Orchard
- TANGS VivoCity
- Online Store
