What if taking a nap could earn you thousands? This September, homegrown mattress brand Woosa is bringing back its much-loved Sleeping Beauty showcase — and they’re on the hunt for a star Dreamer to take centre stage by doing just one thing: resting.
From 8 to 14 September 2025, Woosa will spotlight the power of rest with a live installation celebrating sleep as an essential part of well-being. But this year, there’s a twist: the brand is launching an open casting call to find a real person with a relatable sleep story — and offering up to $3,000 in return for their time.
Whether you’re a chronic night owl, a daytime dozer, or someone rediscovering the value of rest, Woosa wants to hear your story. Selected Dreamers will be featured in the showcase, with a custom-designed sleep setting that mirrors their unique bedtime habits.
The initiative runs deeper than performance — it reflects Woosa’s mission to change the way Singaporeans view sleep, especially in one of the world’s most sleep-deprived cities.
To spread the word, Woosa has even released a whimsical Instagram reel inspired by classic detective stories — except this time, it’s a search for the ultimate sleeper.
Want to Be Woosa’s Dreamer?
If you’re aged 21 to 35, of any gender, and have a personal sleep story to share, apply by 10 August, 11:59PM via this link. Shortlisted candidates will be contacted via email.
