Do you think the WhatsApp group for your family is exciting? Wait for you to hear about the German brothers whose hostility was very bad, as they divided their shoes, their town, and the entire sportswear world. Say hello to the most legendary brotherhood ever – which gave us Adidas and Puma.
Once the best Bruce, then Bruce shoes
In 1919, in a small German town called Herocenemors (tried to say that five times quickly), two brothers – Adolf and Rodolf Dialer – collaborated to start a shoe company called Gabrot Daxler Shuhafabrik. This is German for “Dassler Brothers Shoe Factory” – or only Geda.
Adi was brains behind shoes – thought of Sneakerhead engineer. Rudolph (Rudi) was the noise man – the enchanting open -minded who was the most sales delegate. Together, they made magic.
Soon forward to the thirties of the twentieth century, and it was well made. Both brothers joined the Nazi Party in 1933 (as many companies did to stay at that time), and their company quickly grew. The real flexible came in the Berlin Olympics 1936, when American path legend Jesse Owens ran to gold in well -shoes – directly in front of Hitler. This is what we call the moment the microphone is dropped.
War and weapons and (more) drama
Then the Second World War came, and like many things, I took the rear seat shoe game. Rudi was formulated in the German army, and their factory was transferred to the arms production site. From shoes to bombs – that rapidly escalated.
When the war ended, Rudi returned after a short prison by the allies. By 1948, after more than 30 years of work side by side, Dassler Bros decided to have enough each other, and finally they called it. Geda, the brothers – shoes, employees, factory and feelings were divided.
When the division fell, ADI got the factory near the train station, as well as about two thirds of the employees-most people prefer to focus on making shoes at the next level on the Rudi All-Sales-NO-Vibes. Rudi took the other factory on Fortzbreger Street, along with a third of the remaining team. Basically: ADI got the obsessed with sport shoes, Rudi got the sales.
He returned the ADi Half Company brands to Adi + Dassler, very effective), and Rodi created his own store called Ruda – which quickly turned into Puma, because frankly, Roda looks like budget toothpaste.
Disagreement
Why dramatic separation? One of the two editions blames their wives, who seem to be able to stand on each other but were forced to live in the same villa. Another theory? Rudi suspected that Uday was abandoning him to the allies during the war, which led to his recruitment and short imprisonment after the war.
Their small town? Divide also. If you have worked with Adidas, you will not speak to the Puma people. Marriage to a person from the “other side” was like dating the player of the Polly School Competition – confirmed family drama. Even the local football scene spared. FC Herzogenauach shook Puma, while her competitors, ASV Herzogenaurach, re -Adidas. Of course, this turned into more than just a game-it has become a full grass war, and everyone chose aside.
Even people looked at your shoes before they decide whether to say hello. The city literally won the title of “Bint Qaqab town”. Yes, only because of the sneakers.
However … they both won
Despite all this Pettines, Adidas and Puma exploded in international brands. Adidas gave us the three stripes, Yeezys (before things became strange), and all the FIFA World Cup. Pooma It became bold with styleAnd later signed myths like USAIN Bolt and Rihanna, and even the favorite football team in Singapore, Italy.
One of the most Legendary Moments of beef Adidas Puma? Pelé Pact. Before the 1970 World Cup, both brands agreed to no Chis Pele, who was essential to Beyonce Football at the time. Why? They were afraid of the war of bids that would burn a hole in their governorates. But what? Puma could not resist. They broke the agreement, and they signed Pele anyway. They offered it $ 120,000, and they had stopped it before the launch of the connection to connect the ligaments-so that the world could take a long look at these Puma King's shoes.
As for the brothers? They never reconciled. Rudolph died in 1974, followed by Adolf in 1978. Even in death, they were buried on the opposite sides of the cemetery itself in Herozoranic.
So what is the lesson here?
Small battles can become large-like a billion dollar work. But maybe … send a text message to your brothers often. The next time it was decided between the stars of Adidas or Puma Suwidiz, remember: You literally enter one of the most famous family disputes ever.
It is not bad for a pair of angry German uncles.
