Dyson is redefining beauty tech with the launch of its new Jasper plum colourway, a stunning triple-toned palette inspired by the Jasper plum gemstone. Featuring a deep plum main body, rich violet details, and blush pink accents, this bold new aesthetic enhances Dyson’s innovative haircare range with a touch of elegance and individuality.
The Jasper plum gemstone is known for promoting confidence, self-discovery, and personal growth—qualities that align with Dyson’s commitment to boosting self-expression, enhancing beauty, and maintaining hair health.
The Jasper plum edition will be available on:
- Dyson Airwrap i.d. multi-styler and dryer
- Dyson Supersonic Nural hair dryer
- Dyson Airstrait straightener
Launch Details
- Available at all Dyson stores and official website from 8 March 2025
- Nationwide release from 28 March 2025
